{"id":110018,"date":"2026-03-28T09:06:22","date_gmt":"2026-03-28T12:06:22","guid":{"rendered":"https:\/\/www.cordobatimes.com\/showup\/?p=110018"},"modified":"2026-03-28T09:07:27","modified_gmt":"2026-03-28T12:07:27","slug":"vivi-todos-los-mundiales-mirtha-legrand-y-lionel-scaloni-protagonizan-la-nueva-campana-de-shell","status":"publish","type":"post","link":"https:\/\/www.cordobatimes.com\/showup\/famosos\/2026\/03\/28\/vivi-todos-los-mundiales-mirtha-legrand-y-lionel-scaloni-protagonizan-la-nueva-campana-de-shell\/","title":{"rendered":"Viv\u00ed todos los mundiales: Mirtha Legrand y Lionel Scaloni protagonizan la nueva campa\u00f1a de Shell"},"content":{"rendered":"<h3 data-start=\"102\" data-end=\"310\"><strong>La campa\u00f1a \u201cViv\u00ed todos los mundiales\u201d de Shell en Argentina reuni\u00f3 a <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mirtha Legrand<\/span><\/span> y <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Lionel Scaloni<\/span><\/span> en un spot que apuesta a la emoci\u00f3n y la identidad futbolera.<\/strong><\/h3>\n<p data-start=\"312\" data-end=\"536\">El comercial fue grabado en Buenos Aires con tecnolog\u00eda de producci\u00f3n virtual, lo que permiti\u00f3 recrear distintos escenarios en un mismo rodaje y potenciar el relato visual de la pieza.<\/p>\n<p data-start=\"538\" data-end=\"852\">La elecci\u00f3n de Mirtha no es casual: a sus 98 a\u00f1os, la conductora representa a generaciones que atravesaron d\u00e9cadas de historia argentina y vivieron m\u00faltiples mundiales. Su presencia le da peso simb\u00f3lico al concepto de la campa\u00f1a, centrado en la memoria y el paso del tiempo.<\/p>\n<p data-start=\"854\" data-end=\"1082\">Por su parte, Scaloni encarna el presente m\u00e1s exitoso de la Selecci\u00f3n Argentina, tras consagrarse campe\u00f3n del mundo en Qatar 2022. Su participaci\u00f3n conecta ese pasado que representa Mirtha con la actualidad del f\u00fatbol argentino.<\/p>\n<p data-start=\"1084\" data-end=\"1358\">Adem\u00e1s, el rodaje cont\u00f3 con la participaci\u00f3n de un equipo t\u00e9cnico y creativo local, e incluso tuvo instancias de backstage donde tambi\u00e9n estuvieron figuras del cuerpo t\u00e9cnico como Pablo Aimar, reforzando el v\u00ednculo con la \u201cScaloneta\u201d.<\/p>\n<div style=\"width: 696px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-110018-1\" width=\"696\" height=\"392\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2026\/03\/showuprevista-10.mp4?_=1\" \/><a href=\"http:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2026\/03\/showuprevista-10.mp4\">http:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2026\/03\/showuprevista-10.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u201cViv\u00ed todos los mundiales\u201d de Shell en Argentina reuni\u00f3 a Mirtha Legrand y Lionel Scaloni en un spot que apuesta a la emoci\u00f3n y la identidad futbolera. El comercial fue grabado en Buenos Aires con tecnolog\u00eda de producci\u00f3n virtual, lo que permiti\u00f3 recrear distintos escenarios en un mismo rodaje y potenciar el relato [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":110022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[12967,4],"tags":[42353,42352,42354],"class_list":["post-110018","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destacada","category-famosos","tag-mirtha-legrand-y-lionel-scaloni","tag-mirtha-legrand-y-lionel-scaloni-protagonizan-la-nueva-campana-de-shell","tag-nueva-campana-de-shell"],"_links":{"self":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts\/110018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/comments?post=110018"}],"version-history":[{"count":1,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts\/110018\/revisions"}],"predecessor-version":[{"id":110023,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts\/110018\/revisions\/110023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/media\/110022"}],"wp:attachment":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/media?parent=110018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/categories?post=110018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/tags?post=110018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}