{"id":107562,"date":"2026-01-30T08:38:14","date_gmt":"2026-01-30T11:38:14","guid":{"rendered":"https:\/\/www.cordobatimes.com\/showup\/?p=107562"},"modified":"2026-01-30T08:38:14","modified_gmt":"2026-01-30T11:38:14","slug":"batalla-digital-mercado-libre-lleva-a-temu-a-la-justicia-argentina","status":"publish","type":"post","link":"https:\/\/www.cordobatimes.com\/showup\/sociedad\/2026\/01\/30\/batalla-digital-mercado-libre-lleva-a-temu-a-la-justicia-argentina\/","title":{"rendered":"Batalla Digital: Mercado Libre Lleva a Temu a la Justicia Argentina"},"content":{"rendered":"<p data-start=\"262\" data-end=\"662\">Mercado Libre present\u00f3 una <strong data-start=\"289\" data-end=\"351\">denuncia formal ante la Secretar\u00eda de Industria y Comercio<\/strong> del Ministerio de Econom\u00eda por presunta <strong data-start=\"392\" data-end=\"415\">competencia desleal<\/strong> de la plataforma china Temu. La compa\u00f1\u00eda argentina sostiene que Temu utiliza <strong data-start=\"493\" data-end=\"578\">precios extremadamente bajos, promociones enga\u00f1osas y din\u00e1micas de \u201cgamificaci\u00f3n\u201d<\/strong>, que confunden a los consumidores y afectan la transparencia del mercado digital.<\/p>\n<p data-start=\"664\" data-end=\"1039\">La denuncia se basa en el <strong data-start=\"690\" data-end=\"734\">Decreto de Lealtad Comercial N\u00b0 274\/2019<\/strong>, que establece obligaciones de publicidad clara y condiciones de venta justas. Tras la presentaci\u00f3n, la <strong data-start=\"839\" data-end=\"913\">Direcci\u00f3n Nacional de Pol\u00edticas para el Desarrollo del Mercado Interno<\/strong> orden\u00f3 medidas preventivas que incluyen la <strong data-start=\"957\" data-end=\"1023\">suspensi\u00f3n de ciertas promociones y publicidad digital de Temu<\/strong> en Argentina.<\/p>\n<p data-start=\"1041\" data-end=\"1226\">Temu respondi\u00f3 legalmente y llev\u00f3 el caso a la <strong data-start=\"1088\" data-end=\"1108\">Justicia Federal<\/strong>, elevando la disputa hasta la <strong data-start=\"1139\" data-end=\"1156\">Corte Suprema<\/strong>, que deber\u00e1 definir qu\u00e9 tribunal tiene competencia para intervenir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercado Libre present\u00f3 una denuncia formal ante la Secretar\u00eda de Industria y Comercio del Ministerio de Econom\u00eda por presunta competencia desleal de la plataforma china Temu. La compa\u00f1\u00eda argentina sostiene que Temu utiliza precios extremadamente bajos, promociones enga\u00f1osas y din\u00e1micas de \u201cgamificaci\u00f3n\u201d, que confunden a los consumidores y afectan la transparencia del mercado digital. La [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":107566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[23399],"tags":[41496,41492,41495,41494,41493],"class_list":["post-107562","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sociedad","tag-competencia-desleal","tag-mercado-libre","tag-mercado-libre-denuncia-a-temu","tag-mercado-libre-temu","tag-temu"],"_links":{"self":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts\/107562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/comments?post=107562"}],"version-history":[{"count":0,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts\/107562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/media\/107566"}],"wp:attachment":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/media?parent=107562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/categories?post=107562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/tags?post=107562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}