{"id":103709,"date":"2025-11-07T13:35:25","date_gmt":"2025-11-07T16:35:25","guid":{"rendered":"https:\/\/www.cordobatimes.com\/showup\/?p=103709"},"modified":"2025-11-07T13:39:13","modified_gmt":"2025-11-07T16:39:13","slug":"la-nueva-era-del-merch-cuando-la-ropa-se-vuelve-una-extension-del-fandom","status":"publish","type":"post","link":"https:\/\/www.cordobatimes.com\/showup\/curiosidades\/2025\/11\/07\/la-nueva-era-del-merch-cuando-la-ropa-se-vuelve-una-extension-del-fandom\/","title":{"rendered":"La nueva era del \u00abmerch\u2019: cuando la ropa se vuelve una extensi\u00f3n del fandom"},"content":{"rendered":"<h3 data-start=\"95\" data-end=\"318\"><strong>Ya no se trata solo de camisetas con logos o frases ic\u00f3nicas. El <em data-start=\"174\" data-end=\"189\">merchandising<\/em> evolucion\u00f3: ahora es una declaraci\u00f3n de identidad, una forma de pertenecer y, en muchos casos, un objeto de deseo coleccionable.<\/strong><\/h3>\n<p data-start=\"320\" data-end=\"672\"><br data-start=\"331\" data-end=\"334\" \/>En 2025, el <em data-start=\"346\" data-end=\"353\">merch<\/em> vive su mejor momento. Lo que antes era un simple recuerdo de un recital o una pel\u00edcula favorita, hoy se transform\u00f3 en una pieza clave de la cultura pop. Artistas, <em data-start=\"518\" data-end=\"529\">streamers<\/em> y franquicias entendieron que la moda es el nuevo lenguaje del fandom: una manera de llevar la pasi\u00f3n por un universo m\u00e1s all\u00e1 de la pantalla.<\/p>\n<p data-start=\"674\" data-end=\"1050\">Las prendas ya no se limitan al <em data-start=\"706\" data-end=\"718\">logo merch<\/em>. Firmas como Balenciaga, Adidas o Uniqlo colaboran con sagas y m\u00fasicos, creando colecciones que mezclan est\u00e9tica de lujo con referencias a la cultura geek y digital. Desde el <em data-start=\"894\" data-end=\"901\">merch<\/em> minimalista de Taylor Swift hasta las piezas retro de <em data-start=\"956\" data-end=\"967\">Star Wars<\/em> o los dise\u00f1os virales de creadores independientes, cada l\u00ednea cuenta una historia.<\/p>\n<p data-start=\"1052\" data-end=\"1323\">En redes, los fans lo amplifican todo: un lanzamiento de <em data-start=\"1109\" data-end=\"1116\">merch<\/em> puede agotar en minutos gracias al boca a boca digital. Las marcas lo saben y apuestan por lanzamientos limitados, <em data-start=\"1232\" data-end=\"1239\">drops<\/em> sorpresa y prendas con narrativa \u2014como si cada remera fuera un cap\u00edtulo del fandom.<\/p>\n<p data-start=\"1325\" data-end=\"1667\">Pero hay algo m\u00e1s profundo detr\u00e1s del fen\u00f3meno: usar <em data-start=\"1378\" data-end=\"1385\">merch<\/em> es, en muchos casos, una forma de pertenecer a una comunidad. Es decir \u201cyo tambi\u00e9n estoy ah\u00ed\u201d, sin tener que decirlo. Una remera de <em data-start=\"1518\" data-end=\"1529\">Eras Tour<\/em>, una gorra de un <em data-start=\"1547\" data-end=\"1557\">youtuber<\/em>, una campera de <em data-start=\"1574\" data-end=\"1581\">anime<\/em> o una tote bag de una serie pueden ser s\u00edmbolos de conexi\u00f3n, nostalgia y orgullo fan.<\/p>\n<p data-start=\"1669\" data-end=\"1828\">El <em data-start=\"1672\" data-end=\"1679\">merch<\/em> dej\u00f3 de ser un accesorio. Hoy es una forma de identidad, una bandera cultural y, sobre todo, una prueba de que la moda y la pasi\u00f3n ya no se separan.<\/p>\n<p data-start=\"1669\" data-end=\"1828\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103713 size-full\" src=\"http:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-4-1.jpeg\" alt=\"\" width=\"736\" height=\"981\" srcset=\"https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-4-1.jpeg 736w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-4-1-315x420.jpeg 315w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-4-1-150x200.jpeg 150w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-4-1-300x400.jpeg 300w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-4-1-696x928.jpeg 696w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/> <img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103714 size-full\" src=\"http:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-3-1.jpeg\" alt=\"\" width=\"735\" height=\"499\" srcset=\"https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-3-1.jpeg 735w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-3-1-619x420.jpeg 619w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-3-1-150x102.jpeg 150w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-3-1-300x204.jpeg 300w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-3-1-696x473.jpeg 696w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/> <img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103715 size-full\" src=\"http:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/\ud83d\udc9a\ud83d\udc9b\ud83d\udc9c\u2764\ufe0f\ud83e\ude75\ud83d\udda4\ud83e\ude77\ud83e\ude76\ud83e\udd0e\ud83d\udc99.jpeg\" alt=\"\" width=\"736\" height=\"981\" srcset=\"https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/\ud83d\udc9a\ud83d\udc9b\ud83d\udc9c\u2764\ufe0f\ud83e\ude75\ud83d\udda4\ud83e\ude77\ud83e\ude76\ud83e\udd0e\ud83d\udc99.jpeg 736w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/\ud83d\udc9a\ud83d\udc9b\ud83d\udc9c\u2764\ufe0f\ud83e\ude75\ud83d\udda4\ud83e\ude77\ud83e\ude76\ud83e\udd0e\ud83d\udc99-315x420.jpeg 315w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/\ud83d\udc9a\ud83d\udc9b\ud83d\udc9c\u2764\ufe0f\ud83e\ude75\ud83d\udda4\ud83e\ude77\ud83e\ude76\ud83e\udd0e\ud83d\udc99-150x200.jpeg 150w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/\ud83d\udc9a\ud83d\udc9b\ud83d\udc9c\u2764\ufe0f\ud83e\ude75\ud83d\udda4\ud83e\ude77\ud83e\ude76\ud83e\udd0e\ud83d\udc99-300x400.jpeg 300w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/\ud83d\udc9a\ud83d\udc9b\ud83d\udc9c\u2764\ufe0f\ud83e\ude75\ud83d\udda4\ud83e\ude77\ud83e\ude76\ud83e\udd0e\ud83d\udc99-696x928.jpeg 696w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/> <img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103716 size-full\" src=\"http:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/me-my-eras-tour-merch.jpeg\" alt=\"\" width=\"736\" height=\"981\" srcset=\"https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/me-my-eras-tour-merch.jpeg 736w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/me-my-eras-tour-merch-315x420.jpeg 315w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/me-my-eras-tour-merch-150x200.jpeg 150w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/me-my-eras-tour-merch-300x400.jpeg 300w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/me-my-eras-tour-merch-696x928.jpeg 696w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/> <img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-103717 size-full\" src=\"http:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-1-2.jpeg\" alt=\"\" width=\"736\" height=\"981\" srcset=\"https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-1-2.jpeg 736w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-1-2-315x420.jpeg 315w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-1-2-150x200.jpeg 150w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-1-2-300x400.jpeg 300w, https:\/\/www.cordobatimes.com\/showup\/wp-content\/uploads\/2025\/11\/descarga-1-2-696x928.jpeg 696w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya no se trata solo de camisetas con logos o frases ic\u00f3nicas. El merchandising evolucion\u00f3: ahora es una declaraci\u00f3n de identidad, una forma de pertenecer y, en muchos casos, un objeto de deseo coleccionable. En 2025, el merch vive su mejor momento. Lo que antes era un simple recuerdo de un recital o una pel\u00edcula [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":103712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[8,12967],"tags":[40110,40108,40113,40109,40111,40112],"class_list":{"0":"post-103709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-curiosidades","8":"category-destacada","9":"tag-fandom","10":"tag-la-nueva-era-del-merch","11":"tag-logo-merch","12":"tag-merch","13":"tag-merchandising","14":"tag-objeto-de-deseo-coleccionable"},"_links":{"self":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts\/103709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/comments?post=103709"}],"version-history":[{"count":0,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/posts\/103709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/media\/103712"}],"wp:attachment":[{"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/media?parent=103709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/categories?post=103709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cordobatimes.com\/showup\/wp-json\/wp\/v2\/tags?post=103709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}